What our clients say about us says a lot. Throughout the years, we’ve helped many businesses with a number of different services. And as for the results, we’ll let our clients speak for themselves.
- Agency Performance Evaluations
- Training
- Agency Compensation
- Long-term Relationships
- Cost Controls
- Wanamaker/Media Management, Inc.
- Agency Searches
Agency Performance Evaluations
While there are always things an agency can improve, Wanamaker looks just as hard for what’s right, what can be built on, versus only what needs to be torn down.
Chief Executive Officer,
Advertising Agency
Clients and agencies need clear, explicit, agreed upon criteria for what makes a good relationship. As an agency leader, I’m glad to get this very clear and candid feedback from Wanamaker and glad to have a forum to tell the client what we need.
Executive Vice President,
Agency Holding Company
A Wanamaker consultant has been able to identify potential problems and help us resolve them before they become major issues.
Chief Executive Officer,
Advertising Agency
Wanamaker developed company-specific norms for us that allow us to compare agency and company performance year-to-year. That helps me evaluate myself, gives me a scorecard for how well I’m handling agency resources.
Marketing Executive,
Pharmaceutical Company
When Wanamaker identifies problems, it’s done in an actionable way that both the client and the agency can address. The process is predicated on a climate of trust and an overall sense of fairness.
Chief Executive Officer,
Advertising Agency
There is so much activity on the account that sometimes there was confusion over actual versus planning budgets and what should be invested in media. Wanamaker helped us identify, then change, the process for communicating budgets.
Chief Executive Officer,
Advertising Agency
You’ve got to have the right people doing an evaluation. Wanamaker’s consultants have run an agency, so they have the perspective and bring a lot of good basic judgment to the table.
Executive Vice President,
Agency Holding Company
Each time Wanamaker returns for an agency performance evaluation, the consultants get to know the people and the personalities on both sides better. And the agency evaluations and interaction between advertiser and agency get more insightful.
Marketing Executive,
Pharmaceutical Company
The comparison with Wanamaker’s normative data gives us more significant information than just the absolute numbers. This year, we used the information to consolidate our business from two agencies to one and realized immediate benefits.
Marketing Executive,
Pharmaceutical Company
Training
One of the first processes Wanamaker employed was ‘role reversal’. The exercise not only helped us develop our skills at assessing the creative, it helped us identify impediments to getting the best product from the agency.
Marketing Executive,
Pharmaceutical Company
Wanamaker had our product people act as agency personnel attempting to develop an ad in two days. What we learned is that we only wanted to see what we were used to seeing from the agency. New ideas were getting killed just because they were new.
Marketing Executive,
Pharmaceutical Company
Agency Compensation
You’re thinking, ‘I’m paying too much.’ But really, you’re asking, ‘Am I getting value for my money?’ Before talking with Wanamaker, we thought of asking the agency to cut back their hours, but you don’t get the product if you just cut back.
Marketing Executive,
Pharmaceutical Company
What sets Wanamaker apart is their positive, win-win approach to client/agency relationships.
Chief Executive Officer,
Advertising Agency
Long-term Relationships
You want to deal with your agency on a long-term basis, so working on a long-term basis with someone like Wanamaker, who can help you maximize that relationship, also makes sense.
Marketing Executive,
Pharmaceutical Company
With Wanamaker watching, both agency and advertiser take the relationship more seriously. They know it’s going to be evaluated and they’re determined to make it work.
Marketing Executive,
Pharmaceutical Company
Cost Controls
Our clients asked us to evaluate their marketing cost structure, but clearly we did not have the expertise. So we brought Wanamaker in. They had the experience from working with so many major advertisers to show the client how to evaluate their advertising.
Worldwide Director of Business,
“Big Six” Consulting Firm
Wanamaker brings the experience to the table that allows a client to benchmark his practices against what is being done in other tier-one companies. They offer our clients the best possible solutions for their marketing operation and communications processes.
Worldwide Director of Business,
“Big Six” Consulting Firm
Wanamaker/Media Management, Inc.
The management of our media is in good hands thanks to Wanamaker/MMI. They have taken our company to a new level of professionalism. MMI is a savings, not an expense.
Marketing Vice President,
Quick Serve Restaurant Franchisor
Wanamaker/MMI is a consistent value to our system.
Marketing Vice President,
Quick Serve Restaurant Franchisor
Our relationship with Wanamaker/MMI is solid and professional. They understand well our franchise group.
President of Dealers Group,
Automotive Care Company
Wanamaker/MMI has really gone the extra mile in supporting us with a valuable audit process and as a solid media adviser and coach.
Promotion Partner,
Pharmaceutical Company
Agency Searches
Wanamaker was a tremendous help when we were conducting agency searches for two types of agencies. They ensured we identified critical competencies required of the agency and distributed our RFP to only those agencies that were a close fit.
Director of Internet Strategy,
Telecom Company
Wanamaker’s insights into our brand and promotional advertising practices—the best and worst—allowed them to rationally confront senior managers with our outdated, inefficient “worst practices” with data and logic.
Regional Director of Advertising,
Telecom Company
What made the process not only totally successful was Wanamaker’s willingness to get on our wavelength—to understand our goals, add value to our point of view and go at it full-tilt boogie until we were absolutely certain we had found the right agency partner.
Marketing Vice President,
Telecom Company
Wanamaker Associates’ detailed knowledge of our industry and extensive national contacts within the agency community were key factors in our consultant selection decision.
Regional Director of Advertising,
Telecom Company
Making the decision to begin an agency search was a critical step for our company. Wanamaker brought just the right blend of experience and professionalism.
Director of Marketing,
Quick Serve Restaurant Franchisor
Wanamaker Associates facilitated a complex search process and compensation negotiations and they provided valuable advice on ways to expand our best regional practices into effective national standards.
Regional Director of Advertising,
Telecom Company
We ended up selecting two outstanding agencies that have been absolute assets to our company. We couldn’t have accomplished this without Wanamaker.
Director of Internet Strategy,
Telecom Company
Engaging Wanamaker was an excellent decision for (Quick Serve Restaurant). When we made our final decision, we were absolutely confident that we had exercised our very best ‘due diligence’ and that our new agency would perform well.
Director of Marketing,
Quick Serve Restaurant Franchisor
The agency search for us by Wanamaker Associates was a textbook study of how to find the right agency, for a high-intensity set of needs, on a non-negotiable timetable, with a high level of confidence in the selection and 100% long-term satisfaction.
Executive Director,
Fortune 25 Company