Few marketers who have been through two or three agency searches look forward to repeating those experiences. Simply stated they are time consuming, expensive time-killers that can be avoided. Advertiser program momentum is lost. The wasted ...
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Consumer or Interactive Media Audit – Often Produces a 30:1 ROI vs. Audit Fee
Best practices in the world of consumer and interactive media require that regular audits be conducted to ensure that the agency and the large amount of money invested are both performing to your company’s maximum benefit. In Europe, reportedly, ...
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